How to build an effective content strategy
I recently developed my content strategy. This exercise has allowed me to create twice the content in half the time.
Mine will be different from yours; however, the philosophy is sound and applicable to every style of content creator.
Start with a piece of evergreen pillar content.
Examples:
Podcast
Blog/Article
Youtube
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Next,
chop it up!
Figure out the platforms that would be most appropriate to chop up your pillar content.
When chopping it up, I mean breaking it down into smaller segments for other social platforms.
If you have a podcast as an example, create a thread recap on Twitter. Create a summary as an article. Bonus points if you’re recording it; you can use the video footage on Youtube and break it up into shorts.
The strategy here isn’t complicated. Create long-form content and break it up into short-form content.
My Strategy
By sharing my strategy, I hope to inspire you to run the same strategy, or at minimum, grasp the concept and evolve it or build your own.
- Search Quora & Reddit for questions on topics I enjoy
- Write an article on Medium
- Reply to the question with the article (Quora, Reddit)
- Insert Articles as segments in Newsletter
- Turn paragraphs into scripts for Tiktok, Reels & YT Shorts
- Schedule article sentences into Tweets
- Create a Twitter thread on the topic
As you can see, a single article can be turned into several contextual pieces of content for multiple platforms.
You can also repurpose the content for LinkedIn.
Keep Crushing & Stay Real
Chris aka Mladek
